Regulations, transparency, responsible communication, OFG label, customs MFI, CSR and economic angle, Swiss Made comparison… Legislation evolves, so does the demand. How can you tell the real from the fake? We will try to find out together!

While some media suppliers have been working on made in Europe for several years, this segment has been growing very strongly since Covid, and is now even more so due to the freight and supply crisis. So what is made in Europe? In which European countries are there sources of supply and factories? For what types of products? Can everything be made in Europe today? Are the quality requirements and certifications the same throughout Europe (and in comparison with made in France and Asia)? How can this European offer be promoted to advertisers? These are just some of the questions we will be addressing with our guests.

Through this conference, we will explore the future major trends in the digital market and analyse their potential in the context of a communication strategy.

Through this conference, we will redefine the notion of process and the proper formalisation of these processes to meet your strategic objectives. We will analyse the main solutions on the market to model and automate your processes.

More and more suppliers are now deploying solutions such as NFC chips and QR codes to enable objects to go beyond their function and link haptic and digital communication. How do these connected objects work and how do they differ from wearables? What needs do these solutions meet? Do they extend the life of promotional objects and textiles? How are these connected objects perceived and how can they be integrated into a communication campaign through objects? Are they a niche segment or do they represent the future of the media object? We will discuss all these questions with our experts.

The 2FPCO is a driving force for the professionalisation of the sector. By creating a Bachelor Objet Média diploma, the federation is going to provide the sector with a powerful educational tool to train future professionals and to promote the media object ecosystem to schools of communication and business, but not only… with the responsible sales tool, the federation also allows you to qualify the eco-responsibility of a media object.