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Program

logo PS TourPremium Sourcing Tour animation

Pick up your passport at the entrance of the show and discover the Premium Sourcing exhibitors in a different way through an entertaining tour. On your way you will get stickers validating your visits to the mentioned stands (a passport includes 4 stands) and especially welcome offers: samples, commercial discounts, free shipping…

Once your trip is over and your winnings are collected, fill in your contact details on your passport and insert it into the ballot box to participate in the prize draw. You may win a weekend for 2 people in Europe*.

With this animation, Premium Sourcing confirms its business meetings values, an ideal opportunity to be put in contact with new suppliers and develop your network.

*Game by prize draw. On condition that the passport is complete (all stickers collected and contact details duly completed)  

 

Photobooth

 

Make your selfie on the new photobooth, share it on social networks! Leave with your souvenir photo of the trade show!

On this space only one rule: have fun!

Meeting point stand E2

An animation proposed in partnership with: xindao

 

 

Conferences

Attend conferences led by experts in advertising gifts and garment on the program: market trends, B2B social network management, or even how to communicate effectively with your customers.

 

Conferences given by :

logo 2FPCO2FPCO

The French Federation of Professionals in Communication by Gifts

Its aims are the professionalization, representation, defense and promotion of the promotional gifts sector and the professional interests of its members.

\\  www.2fpco.com

 

 

European SourcingLogo European Sourcing

European Sourcing is a European service platform dedicated to distributors of promotional gifts, promotional garment and business gifts. (Sourcing platform, catalogue generator, website generator, newsletter generator, customer relations tools, training on social networks…)

\\  reseller.europeansourcing.info/fr

Wednesday 4th September
Thursday 5th September
11:30
Instagram: work on your image

Have you created an Instagram account for your company? You have a strategy in place? Yes, but despite your efforts, the number of followers and interactions are not taking off, not to mention the ROI! Discover our tips to improve your image and the way you communicate on Instagram. With these #instatips, you can develop your audience and your account!

Alexandra Benjamin
Spécialiste du webmarketing à European Sourcing / Webmarketing specialist at European Sourcing
Mathieu Saudel
Spécialiste du webmarketing à European Sourcing / Webmarketing specialist at European Sourcing
14:30
Market research: the expectations of the French and the way the media gift works

Promotional gift is one of the communication tools least studied by marketing researchers, whereas this sector represents the 4th largest media in France. The first goal of this study is to highlight current expectations of consumers’ advertising gifts. The second goal is to better understand the basis on which individuals judge the promotional gift received.

Florian Escoubes
Enseignant et chercheur à l'IAE de Toulouse / Teacher and researcher at the IAE in Toulouse
15:30
Responsible communication, tools, diagnostics and value creation

2FPCO supports you in the training, use of diagnostic tools and labelling to promote the emergence of a more responsible communication that meets the expectations of advertisers and the values of their targets. This ambitious and precise programme responds to emerging issues and the constantly changing expectations of the public: respect for privacy, transparency, reflection of the diversity of society.

This conference will be accompanied by testimonies from members who have made their responsible revolution and the benefits felt.

 

Antony Villeger
Coordinateur de la Commission Responsable de la 2FPCO / Coordinator of the Responsible Commission for 2FPCO
Gérald Paya
Consultant et formateur auprès de la 2FPCO / Consultant and trainer for 2FPCO
11:30
Social commerce: how to sell on social media

What is Social Commerce and how to use it for your website?
As we know, the rise of social networks and, a fortiori, e-commerce has changed consumer habits, including in B2B. Social commerce, in other words, the integration of social networks and social interactions into the online shopping process, has become essential. This is why the various social platforms have developed tools dedicated to these commercial strategies.

Alexandra Benjamin
Spécialiste du webmarketing à European Sourcing / Webmarketing specialist at European Sourcing
Mathieu Saudel
Spécialiste du webmarketing à European Sourcing / Webmarketing specialist at European Sourcing
12:30
Is a future without plastic possible?

The anti-waste law presented next fall in the Senate mainly attacks “plastics”, some parliamentarians want to ban the distribution of promotional gifts on sports and cultural events: our industry must adapt.

2fpco supports you in the transition.
Focus on the challenges of a sector

Antony Villeger
Coordinateur de la Commission Responsable de la 2FPCO / Coordinator of the Responsible Commission for 2FPCO
14:30
Responsible communication, tools, diagnostics and value creation

2FPCO supports you in the training, use of diagnostic tools and labelling to promote the emergence of a more responsible communication that meets the expectations of advertisers and the values of their targets. This ambitious and precise programme responds to emerging issues and the constantly changing expectations of the public: respect for privacy, transparency, reflection of the diversity of society.

This conference will be accompanied by testimonies from members who have made their responsible revolution and the benefits felt.

 

Antony Villeger
Coordinateur de la Commission Responsable de la 2FPCO / Coordinator of the Responsible Commission for 2FPCO
Gérald Paya
Consultant et formateur auprès de la 2FPCO / Consultant and trainer for 2FPCO
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