For its 10th anniversary, the Premium Sourcing trade show took place in an unprecedented context on 2 and 3 September at the Carrousel du Louvre. This unmissable event launches the end-of-year business of the promotional items and textiles market and this year more than ever was a driving force behind the economic recovery.
PREMIUM SOURCING BOOSTS THE RECOVERY
The only trade fair dedicated to promotional gifts and garment in France at the end of the year, Premium Sourcing was an ideal opportunity for nearly a hundred exhibitors to present their new products. Both exhibitors and visitors were happy to be able to finally get together to exchange on market trends and end of year collections and to relaunch the promotional gifts and garment market.
Thus this unprecedented new edition brought together 1265 visitors. We can note this year that an important part of new actors visited the event, a sign of the will of our industry to bounce back and renew itself. Indeed 53% of the companies present were new in 2020.
THE NOVELTIES OF 2020
Premium Sourcing offers 2 days to discover all the latest trends and end of year collections, to discover new products and to allow professionals in the sector to find innovative gifts. For the first time this year, the trade show has chosen to make the traditional catalog of the key products available on its website in order to give a preview of the exhibitors’ new creations.
On the conference side, visitors were able to attend a new program, prepared in partnership with the European Sourcing company and the French association 2FPCO. Among the topics covered: management of social networks in times of crisis, results of a study on the expectations of French people in terms of promotional gifts, CSR, responsible gifts and garment, and good practices in social media.
In order to offer a quality event that meets all current health standards, the Premium Sourcing team has made many changes to the layout of the show, including an extension of the aisles, the installation and distribution of masks and hydroalcoholic gel, a differentiated flow of flows, regular and thorough cleaning of the exhibition grounds, …
Although all masked, it was a pleasure to meet again and a necessity for the whole profession to prepare in the best possible conditions the last quarter of the year, a strategic period for these actors.
Let’s meet on September 1 and 2, 2021 at the Carrousel du Louvre for the 11th edition of your trade show.