Non classé

Premium Sourcing 2021

For the third consecutive year, the Carrousel du Louvre (Paris) hosted the Premium Sourcing trade show on 1 and 2 September. This unmissable event marks, as it does every year, the beginning of the new season for the promotional gifts and garment sector. For the 11th edition, it appeared above all as the end-of-year business meeting where visitors and exhibitors were happy to meet!





While the 2020 edition was marked by an unprecedented health situation, the 2021 edition seems to indicate an imminent return to normal. With 1,754 visitors and 123 exhibitors, the 11th edition was part of a very encouraging post-covid dynamic for the market. The participants, both exhibitors and visitors, showed a real desire to develop the media object business.


“This edition of Premium Sourcing is exceptional in every way! The 2FPCO would like to thank the 656 Editions team for the solid and rigorous organisation which facilitated rich exchanges, allowing us to be in direct contact with our members and visitors wishing to join us. Our members, both exhibitors and visitors, told us respectively about the quality of the visitors and the range of media objects presented. Perhaps we have found the formula for overcoming the crisis, or even for growth: a more professional, better structured, better trained and better informed market, offering useful, sustainable and responsible products. In any case, this is the vision shared by all the members of the French Federation of Media Object Professionals.”

Antony Villéger, President of the 2FPCO (French Federation of promotional gift and garment professionals)





This year, discussions were held around not one, but two business bars set up in each hall of the trade show. Visitors were able to network in a warm and friendly atmosphere. Another must-see area of the trade show was Print Live. Run in partnership with Must Technologie and Fruit of The Loom, this demonstration workshop offered visitors the chance to watch T-shirts being printed live and to leave with their collector. Finally, to follow the major trends and discuss the main topics of the market, it was necessary to go to the floor where the conferences and round tables were held during the 2 days of the trade show. On the program: a market study, CSR at the heart of business models, the use of bamboo questioned, marketing advice…




This year, Premium Sourcing is hybrid with Premium Sourcing Pulse, the trade show’s digital platform which allows you to find all the essential information about the trade show online until October 29. It is now possible to connect to (re)discover : The list of exhibitors, the product catalogues, the visit itineraries, the key products, the conferences in replay, the Speed Demos. Visit to continue the Premium Sourcing 2021 adventure.


Premium Sourcing will be back on 7 and 8 September 2022 for a 12th edition at the Carrousel du Louvre in Paris.



Restaurant Reservations plugin required.