Xindao Questions for Premium Sourcing 2021

Julien Azoulay, Xindao‘s country manager for the past 14 years, answers our questions about his participation in the Premium Sourcing exhibition on September 1 and 2.

Can you present Xindao in a few words? 

Xindao is a Dutch company that supplies distributors throughout Europe via the Netherlands.

We are known and recognised as a major player in the market. Xindao has always been a pioneer in its qualitative and sustainable approach to the business.

Regularly elected as the best supplier in the main European markets, we continue our progression and our strategy to pull our market upwards.

What new products will you present at Premium Sourcing?

Premium Sourcing will be an opportunity for us to show the major innovations we have been working on for the last 2 years and also to highlight our best sellers.

3 main axes:

– Concept of tailor-made boxes with the possibility of individual shipments. A very appropriate response to the evolution of the market and to the evolution of remote working etc…

– Impact range: Ensuring traceability, ecology and supporting water.org.

– Insulated bottle range: The opportunity for us to show the market our drinkware range, the most complete on the market.

What do you expect from Premium Sourcing this year / Why is it important for you to be present at the trade show?

This year the Premium Sourcing show is more important than ever, it is the real take-over and transition after COVID.

We feel a real expectation from distributors who will finally be able to return to a trade show.

It is essential for XINDAO to be present to make our developments known and to meet this expectation of distributors.

Our market is undergoing major changes, and the show will be a key moment to observe these changes.

The digitalisation of our business, the ecological revolution and the desire of everyone to make this business more essential and cleaner are bringing new players to the fore and implying profound changes in the historical players.