Our planet can’t take it all

Environmental protection and sustainability play an increasingly important role in our daily lives. Sustainable clothing is also becoming increasingly important. It is not only about ecology, but also about social responsibility. The aim is to improve fashion and to establish a way to manufacture products responsibly from start to finish. Consumers and companies must be rethought: fair working conditions, transparent trade channels and resource-saving processes must be taken for granted so that future generations too can live off the resources of our planet for many years to come.

But how is Russell reducing its environmental footprint?

Russell is GOTS and OCS certified. These certifications comply with globally recognized guidelines that guarantee the sustainable production of textiles – from obtaining natural and organic raw materials to transparent labeling and environmentally and socially responsible production, so that consumers are informed about quality assurance.

Russell has always been synonymous with sustainable products – the Russell Pure brand Organic™ is another step on the road to sustainability. The goal is to produce clothing that has the least possible negative impact on the environment and people, both during production and when worn. This is the reason why this brand was created. All products in the Russell Pure line Organic™ are GOTS certified and made from 100% organic cotton.

In addition, the entire line complies with the Oeko-Tex Standard 100, which guarantees that no prohibited or harmful substances are used in the production of clothing. The products are of the highest quality and all production sites are certified by amfori BSCI (the world’s leading trade association for open and sustainable trade), which guarantees responsible production in accordance with international and ethical standards.

Russell is one of the best known brands in the printing industry. Innovations are at the top of the list – the development and optimization of sustainable products, modern working methods and new forms of cooperation with suppliers, business partners and resellers – all this is an integral part of what Russell Pure Organic™ stands for.

Russell is making its mark with the launch of the Russell Pure Organic™. The entire production chain, from organic cotton production to the final product, is based on sustainability: another positive example that takes us in the right direction – for the world we live in.

Find the Russell brand and its new textile range on the Fruit of the Loom Stand C25 at Premium Sourcing on September 2nd and 3rd: I order my badge