Fast development for Effective

Effective, which has been active in the advertising textile market for five years, is now accelerating the development of its “promotional” activity by participating for the first time in the Premium Sourcing (2019) and CTCO (2020) exhibitions.

A distributor, in particular, of the Build Your Brand and Urban Classic brands, owned by the German group TB International, Effective is a specialist in the “streetwear premium” segment, on which the company has nearly 15 years’ expertise. With access to TB International’s complete offer (9 million textile parts), combined with the logistical power of the German group, Effective has a strong impact that the Paris-based company is putting at the service of a promotional portfolio currently composed of 150 customers.