While waiting to touch the products, discover above the interview of its French manager: Yves Lechevalier :
Can you introduce yourself and the company in a few words?
I am the manager for France, Italy and Spain for PF Concept. PF Concept is the European market leader in promotional products with its headquarters in the Netherlands.
PF Concept has 9 sales offices for our distributors. Their presence on the ground in local territories ensures the best possible customer service. PF Concept is the preferred “one stop shop” for over 10,000 promotional products in four distinct product worlds.
BULLET offers high value, affordable, must-have promotional gifts designed for easy customization. Its Bullet Best™ items are perennial favorites that are constantly compared for the best prices in the market.
AVENUE offers higher value gifts from licensed brands like Case Logic and Parker, as well as proprietary brands like iFidelity, Marksman and Elevate.
LABEL offers its customers a full range of apparel, from everyday timeless to technical sportswear, with a dedicated branding centre offering numerous techniques.
With over 16 dedicated programmes and bespoke sourcing, WORLDSOURCE offers a wide range of customisation possibilities.
PF Concept is also unique in its marking and delivery services – PF Logo Express – based in Poland. These facilities combine logistics and branding, allowing for a pan-European centralisation of services. This means that PF Concept is perfectly positioned as a one-stop service provider for every type of customer, from small local businesses to large corporations.
What products and innovations will you be presenting at Premium Sourcing?
We are continuing to strengthen our range of sustainable products, which are in great demand in the market. A number of new products will therefore be offered. We will launch new Mépal products, mainly meal boxes made in Europe. Technology is also an area in which we have been investing heavily since the beginning of the year. Headphones, speakers and charging cables will be presented. We will also be highlighting the new services launched in the first half of the year: gift boxes, sleeves, personal branding available in a variety of techniques, and the possibility for our customers to create their own mini catalogue.
Why is it important to be present at Premium Sourcing this year?
Premium Sourcing 2021 will allow a re-connection between suppliers and distributors in a less anxiety-provoking context, closer to the pre-Covid years. As the promotional market seems to be picking up at the end of the first half of the year, this suggests that we will have a more dynamic second half of the year. It is therefore an opportunity, in addition to the pleasure of getting together, to come and discover the latest end-of-year novelties and possible new services.