Aymeric Petit, manager of Boracay, answers our questions before his participation in Premium Sourcing.
- Can you introduce yourself and the company in a few words?
I am Aymeric PETIT, manager of the company BORACAY, we have been specialising for 24 years in the import of promotional items, and more specifically small budget products. Key rings, lanyards and other premiums.
We have recently developed a range of products in short circuit, which leads us today to propose a wide range of French, European and Chinese products.
We have also opened an office in Shanghai with 7 buyers, which allows us to source all kinds of products, and better control the choice of factories, their production quality, their audits and certifications.
- What are the products and novelties you will present at Premium Sourcing?
Our short circuit offer, therefore made in France and Europe, but also our offer of eco-designed products, that’s the trend.
We have an objective and honest discourse on the short circuit with our customers. It does not always rhyme with eco-responsibility, we try to give all the cards to the agencies so that they can argue objectively with advertisers without rushing headlong, China also has good arguments and a bright future.
- Why is it important to be present at Premium Sourcing this year?
For me, this premium sourcing is the end of the health crisis, I hope! It is the beginning of the economic recovery, but also and above all the pleasure to meet again, suppliers and agencies.