Attend conferences led by experts in advertising gifts and garment on the program: market trends, B2B social network management, or even how to communicate effectively with your customers.
Conferences given by :
2FPCO
The French Federation of Professionals in Communication by Gifts
Its aims are the professionalization, representation, defense and promotion of the promotional gifts sector and the professional interests of its members.
European Sourcing
European Sourcing is a European service platform dedicated to distributors of promotional gifts, promotional garment and business gifts. (Sourcing platform, catalogue generator, website generator, newsletter generator, customer relations tools, training on social networks…)
\\ reseller.europeansourcing.info/fr
Trophéa
Trophéa is a communication and event management agency in Strasbourg. Communication (website creation, communication supports, editorial content, social networks animation,…), event management (team building, shows and parties, roadshow, open doors, …) and virtual tours are the 3 pillars of this agency with innovative ideas.
Le programme de conférences 2021 est en cours de construction| The 2021 conference program is under construction
At a time when we are already inundated with digital content on a daily basis, it may be legitimate to question the relevance of content creation in a marketing strategy. During this conference, we will see why content marketing is essential, and how it allows us to attract new customers.
Bamboo, whether raw or in fibre form, has been used for a number of years in promotional gifts. Presented as an ecological material requiring few resources for its cultivation, the reputation of bamboo was shaken at the beginning of the year by the European Commission’s decision to ban the marketing of food contact objects made from bamboo fibres and melamine. So, is it an ecological material or a false good idea? What about the use of bamboo in promotional gifts?
Faced with the public’s demand for transparency, the players in the communication by object market are showing their willingness to be more transparent about their practices by proposing ever more responsible products. In return, these actions bring with them stricter obligations than usual and their conduct must be exemplary and proven. Talking creates duties.
This conference aims to present the main results of the TSM 2FCPO 2020 survey measuring both the impact of objects on the employer brand and on the final consumer.
This presentation will also review the data already collected (2018 – 2019 – 2020), proposing a more detailed analysis of the most important dimensions for consumers when receiving a promotional object.
Change of status (company with a mission), integration of stakeholders in the construction of the offer, creation of monitoring and measurement indicators throughout the life of the products, advice and training for advertisers and suppliers, financing of associations through customer orders: reconciling eco-responsibility and economic efficiency, many distributors of advertising objects and promotional textiles are placing CSR at the heart of their business model, contributing to transforming the media object landscape. Let’s take a look.
Although digitalization is now an integral part of your daily life as an entrepreneur, it is not always easy, as there are many different communication channels. Between a website, social networks, email campaigns and even other media, how to communicate effectively? We will try to answer this question with a new format: during this conference, we will discuss 4 practical cases that you will inevitably encounter in your business, and then share with you concrete communication strategies, whether in terms of tools or content.
