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At the Premium Sourcing trade fair, SOLO Group will present its new brand Neoblu for the first time.

Neoblu stands for “new overalls” and is aimed at the image and representation markets. The aim is to break the codes of professional clothing and to give each brand the freedom to express who it is through the clothing of its representatives.

Resolutely timeless, Neoblu’s cool chic style is nonetheless elegant and durable. The clothes are great classics revisited in the style of the time. Each Neoblu garment is created with qualitative, easy-care materials and cuts designed for dynamic professional use: People in Motion is the expression of this commitment.

Combining style, comfort and quality, Neoblu garments are all developed to be “mix&match” without any limits, in both men’s and women’s versions so that each brand can create its own signature silhouette that reflects its values and identity.

Designed to last, the collection is offered in comfortable materials that are also easy to care for and resistant. The style is sober, classic, but rethought in line with the tastes of the time so as not to be dependent on the effects of “fast fashion”.

SOLO Group stand C16 on 2 and 3 September at Premium Sourcing, at the Carrousel du Louvre in Paris.

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