Review of the 2016 event

Premium Sourcing is the unmissable autumn event for corporate gifts. On September 14th and 15th the trade show took place at the Docks, bringing together 120 exhibitors and 1,754 visitors. It is the unmissable end-of-year event for promotional object and textile retailers.

Once again, it proved to be a successful event uniting an entire profession. With stable visitor numbers, this 6th annual event confirmed the professionalism and relevance of this trade show’s concept, which, year after year, counts on the loyalty of its exhibitors, visitors, and promotional object and textile retailers.

 

Stable and selective visitor base

This 6th annual event registered a total of 1,754 ultra-qualified visitors, with an excellent start as the visitor count had already increased by 4.2% the first day. Remember, access to the trade show is strictly reserved to promotional object and textile retailers, and is accessible upon invitation only, so as to ensure “Premium” visitors.

 

Pick&Meet: a win-win activity!

tickets-pick-meet

This year, the Pick&Meet activity’s concept, which gives visitors the chance to win business packs was redesigned and improved. On both days, each ticket was attached to a badge holder in the trade show’s entrance. Visitors picked out a ticket bearing the name of one of the exhibitors. They were then to go to the stand in question to collect their prize. In 2016, the prizes up for grabs were: powerbank drones, speakers, chocolates, pens, discounts ranging from 5 to 40%, various sample packs and more.

 

Workshops: a mix of business strategy and garment personalisation

box-marketingTo further support promotional object and textile retailers, Premium Sourcing once again offered business-related round tables: Box Marketing, designed to help them develop their company. During 2 sessions, market experts tackled the topic of successful web marketing and answered the question of how to generate traffic, responsiveness and customer loyalty. These workshops helped establish constructive discussions.

 

animation-textile-must-technologie

Another activity focussing on direct on garment digital printing was organised at the central bar, led by our partner Must Technologie (exclusive distributor of Kornit materials in France). He was able to provide interested visitors with all the keys to access new markets and new demands. 

 

Visitors won over by the trade show’s official t-shirts 

At the trade show’s entrance, vouchers were handed out for a free trade show t-shirt, a gift from the exhibitor Fruit of the Loom. The t-shirts were enthusiastically received thanks to their visuals and on-trend, fashionable fit. One t-shirt was inspired by the Premium Sourcing and Fruit of the Loom logos, reminiscent of the brand’s first designs and a second t-shirt was designed to celebrate the CTCO’s 10th anniversary, the other leading French promotional garment and gift market trade show. In total, more than 1000 t-shirts were given away.

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